Experts are consulted and the information material is drafted on food safety and regulation in Serbia is drafted. Simultaneously, participants are recruited using stratified random selection to ensure that the sample is nationally representative of the adult population of Serbia. Finally, moderators and facilitators complete a short course in preparation for the assembly.

Participants gather to discuss, exchange opinions and arguments on food safety, labelling and regulation in Serbia. They have multiple in-group sessions, as well as plenary sessions with experts and political representatives, during which they have the opportunity to share their views and ask questions to reach informed decisions. Each group will produce a set of recommendations on the given topic which will be presented to relevant institutions and decision-makers.

The main conclusions and recommendations from the assembly will be summed up and posted on Real Deal's online platform for further discussion.